Tag Archive | Time-to-Market
Mobility is key for accelerating time-to-marketLengthy product launches and time-consuming update cycles cost telecom operators customers, opportunities and revenue. Inefficient business processes, applications and IT architectures create roadblocks to improved business agility and responsiveness. In many companies, the time to launch a new offer is measured in weeks or even months. That’s a glacial pace in today’s market. Product launches are often slowed by the need to segment pricing and promotion rules and to deploy these rules across multiple sales channels.
Business agility has become the new mantra in the communications industry. Service providers need to dramatically reduce the time it takes to launch new services and more quickly react to the competition and changing market conditions.
I recently met the VP Marketing of an international telecommunications provider. He was telling me about his difficulties with launching new products and the incredible competition he met in this market…