Tag Archive | Telecommunication
multichannelService providers are expanding to a multitude of new sales channels in search of growth and to preserve margins by favoring lower cost alternatives. A broad channel strategy can include e-commerce, call centers, dealers, retail stores and even direct sales. However, going to market across multiple sales channels adds layers of complexity to the business. A robust product catalog and configurator system is required to support multichannel guided selling processes, and to segment and deploy offers quickly across all channels.
Mobility is key for accelerating time-to-marketLengthy product launches and time-consuming update cycles cost telecom operators customers, opportunities and revenue. Inefficient business processes, applications and IT architectures create roadblocks to improved business agility and responsiveness. In many companies, the time to launch a new offer is measured in weeks or even months. That’s a glacial pace in today’s market. Product launches are often slowed by the need to segment pricing and promotion rules and to deploy these rules across multiple sales channels.
Business AgilityRecently at the Mobile World Congress, I chatted with the CIO of a well-known European cable operator. He stressed that business agility is currently a top priority for the communications industry.
Increasing your overall cart revenue when selling an online insurance policy, reducing churn in the telecommunications industry, and building a quote for a potential client in the middle of nowhere: three different challenges, three different industries, one single solution – A Next Gen Configure Price Quote Solution.
While it is true that configure, price, quote (CPQ) technology was born in the manufacturing industry, today’s CPQ market has evolved and now encompasses other verticals such as the telecommunications, insurance and financial service industries.
The way telecommunications providers sell their products and services is evolving rapidly. We are actually to the point where People today are using their existing cell phones in order to buy new ones. The services available are also more complex than ever before, with tiered data structures, bundles of minutes and texts, insurance coverage, Wi-Fi tethering and hot spots, and other available options.
The telecom industry is one of the most innovative sectors, and competition is fierce as customers present challenges every day.