Tag Archive | Social
For decades, the complaint department has been used by cartoonists as the butt of countless jokes. The reasons are obvious; no one enjoys having to make a complaint, and sometimes we have to complain about absurd things. Traditionally, feedback from customers could be given in person, by phone or in written format in a letter or on a comment card. With the advent of technology, we have many other options now for complaining about the service we receive.
All the booth stands have now been dismantled, and the 42,000 delegates have returned home from San Francisco. The event that was “Dreamforce 2011” has ended, and it is time to consider the lasting memories and lessons learned.
With 45,000 delegates attending the kick-off for salesforce.com’s Dreamforce 2011, there was anticipation as the 9.00am start time approached. Preceded by a Hawaiian cultural sing-a-long, Marc Benioff the CEO of salesforce.com (who takes Hawaii as his inspiration) took the stage to a rapturous applause. His pitch was big on the social enterprise, and the “post pc generation”.
Ah yes, the wonderful world of social media! Though some may find it more of a frightening place than anything else, there is no denying that social media is taking over the word, and the way we conduct business every day. According to Gianluigi Cuccureddu’s blog, social sites are where businesses need to be, and be strategically positioned to stay successful in this tech savvy world. According to Gartner analyst Nikos Drakos, when a company plays its cards right, by having the right objectives in place, as well as a purpose driven strategy, social media can help more than hurt a company’s brand.