Tag Archive | Personalized Products
Optimizing the Lead-to-Order Process: Step 3, Product Configuration
Thus far in our discussion of how to optimize the lead-to-order (LTO) process we have covered lead management and performing a customer needs assessment. Once you have successfully established the lead and determined what the individual needs and requirements of that customer are, the next step is to create and validate a product configuration capable of meeting said needs.
Why a Product Designer Solution is Essential to Successful Product Configuration
Often marketing teams have a hard time defining new offers and updating and deploying them across all sales channels. They need to ensure consistency across online, phone and in-person channels, and ensure everyone is up to date with the latest offerings. These issues are even more apparent when talking about custom-made products or personalized offerings sold via a product configurator software system.
Optimizing the Lead-to-Order Process: Step 1
Selling customizable products and services can be a difficult activity. Customers want what they want, when they want it and at the price they want to pay. While it is not possible 100% of the time to meet all of these requests, there are ways that salespeople can make use of the lead-to-order (LTO) process in order to meet as many of those needs as possible. This is the first in a series of steps vendors can take in order to optimize this process.
Subscription Fee Wars Make Telecommunications a Tough Business
As of July 2009, over 87% of Americans had a cell phone. That figure is not just adults, but 87% of the overall population, meaning nearly every adult and a lot of children have mobile phones. Up until the last couple years, wireless carriers were still gaining new subscribers at a fairly regular pace meaning company growth was virtually assured. With the country at near total mobile phone penetration though, providers can no longer rely on new subscribers for continued growth.
Mass Customization Offerings Show Results
With the continuous growth of ecommerce sales, even through the recent recession, companies selling to both businesses and consumers are increasingly making better use of this channel. One particular benefit of ecommerce that is beginning to take off more is the ability for shoppers to design their own products, a process known as co-creation or mass customization.
CRM and Product Configurators: Improving the Sales Process
CRM and Product Configurators: Improving the Sales ProcessIf you work in sales, you are familiar with customer relationship management (CRM) systems. These software tools have become ubiquitous in the industry, and provide a tremendously beneficial service to sales teams. The ability to keep track of all customer contact, sales history, and other sundry pieces of customer data has helped countless salespeople to improve their relationships with their customers and thereby increase their sales performance.
