Tag Archive | Launching new products
I recently came across an interesting article by Stratton Nicolaides, CEO of Numerex discussing how machine-to-machine (M2M) communications are forcing a change in the business model for wireless companies. For those unfamiliar with the technology, M2M involves machines transmitting data directly between devices with no human interaction required. These systems are used for tasks such as a sensor monitoring weather patterns at an unmanned offshore wind farm and transmitting that data wirelessly to a computer onshore which decodes it and produces useful information from it.
The Value of a ‘Next Gen’ Product ConfiguratorUntil recently, product configurators were only considered appropriate for the manufacturing industry to improve configured-to-order sales operations. However, as featured Gartner analyst Gene Alvarez points out in this webinar, the newest generation of configurators is now appropriate for a much wider range of industries, including those that provide customized services rather than only physical products.
From Selling Products to Selling Solutions: Managing Complexity with a Next-Gen Product Configurator
Users of modern CPQ (Configure Price Quote) solutions have a lot of challenges to deal with. Many of their key business assets, which need to be manipulated by numerous business people including product experts, pricing experts, channel managers, translators, multimedia managers, project managers, etc. are fragmented into different systems: Excel or Word files, document management systems, homemade applications, etc.
Gartner just published a new report “Top 10 Technologies With the Greatest Impact on the Life Insurance Industry” which outlines the 10 technologies that are going to impact the life insurance industry in the next few years.
Over the past decade, many companies have shifted from only selling physical products to also selling services and software. In our “demand driven world”, the focus has switched from products to solutions.
I recently met the VP Marketing of an international telecommunications provider. He was telling me about his difficulties with launching new products and the incredible competition he met in this market…