Tag Archive | iPhone
Gartner predicts a 4.2% growth in IT investments in 2013, highlighting that enterprise software applications and devices (including tablets and smartphones) will be the most impacted items in terms of IT spending. Forrester shares a similar vision and forecasts a 25% increase in SaaS applications spending.
Considering Apple sold more than 15 million iPads in the first year of availability, it’s clear the tablet device is a game changer and buyers now expect to incorporate mobile solutions in all areas. Therefore, the next frontier in sales is harnessing the power of mobile applications to access accurate data/information away from the office and generate profitable price quotes on the fly.
I was recently at the Gartner Customer Strategies Summit in London. This event focused on CRM and how to best leverage their platforms. Once again, it was very interesting to see Gartner stress the importance of CPQ to make the most out of a CRM investment.
It’s a fact: CRM is a must-have application today, whether you sell products and/or services, strategic marketing plans or personal pension plans… It’s really the key asset to interact with customers and sales prospects while taking advantage of technology to organize, automate, and synchronize business processes from marketing to sales to customer service.
It is no secret that smartphones and tablets are essential tools in the everyday life of millions of people. According to a 2012 Google/Ipsos report, in the US, the UK and France, 40% of the population owns a smartphone. New devices such as the iPhone and iPad are now full-fledged sales channels, and their users are just as many potential customers.