Sales tactics in the service sector can be quite different from those when selling a physical product. We humans tend to have more of an emotional connection to things we can see and feel. This means service providers need to work extra hard to differentiate themselves and develop a loyal following.

For services companies, such as telecommunications providers, insurance companies or financial services firms, Product Lifecycle Management (PLM) is an essential activity with a big effect on the bottom line. With increased regulation (or deregulation), technological innovations, evolution of consumer behaviors, and more competitive pressure, it is necessary to have an agile marketing strategy for launching new offers across different channels including call centers, agencies, retailers, and online. This agility must also be present in the sales field through guided selling tools in order to guarantee the best customer experience.