Tag Archive | Gartner
Gartner predicts a 4.2% growth in IT investments in 2013, highlighting that enterprise software applications and devices (including tablets and smartphones) will be the most impacted items in terms of IT spending. Forrester shares a similar vision and forecasts a 25% increase in SaaS applications spending.
Earlier this year we stated Why Configuration is Essential for the Future of the Insurance Industry, stressing that this type of innovative solution is becoming the spearhead for business development in the sector. As 2012 comes to an end, we want to mark this declaration by looking back at the past year.
I was recently at the Gartner Customer Strategies Summit in London. This event focused on CRM and how to best leverage their platforms. Once again, it was very interesting to see Gartner stress the importance of CPQ to make the most out of a CRM investment.
It’s a fact: CRM is a must-have application today, whether you sell products and/or services, strategic marketing plans or personal pension plans… It’s really the key asset to interact with customers and sales prospects while taking advantage of technology to organize, automate, and synchronize business processes from marketing to sales to customer service.
Just as Amazon and other leading online retailers have trained consumers to expect reviews and recommendations when they are making purchases in their personal lives, buyers are now expecting the same intuitive intelligence and relevance in their business transactions.
This is where the Guided Selling features of CPQ solutions have become critical in complex selling environments.
Product configuration performance and scalability: the need to focus on innovative and proven technologies
To remain competitive in ever-globalizing markets, companies today must multiply and diversify their sales channels, whether they sell to consumers (B2C) or to businesses (B2B). Thanks to new advances in technology and ever-increasing access to high-end software via cloud computing, opportunities to develop online sales channels are constantly on the rise. As are the opportunities to access them—from anywhere— thanks to increasingly intuitive, powerful, and mobile terminals, such as mobile phones, ultraportable laptops, or tablets. And with the innovation of Apple, Google, et. al., who knows what will happen tomorrow?