Tag Archive | CRM
Converting your CRM into a cash machine with a CPQ
I was recently at the Gartner Customer Strategies Summit in London. This event focused on CRM and how to best leverage their platforms. Once again, it was very interesting to see Gartner stress the importance of CPQ to make the most out of a CRM investment.
It’s a fact: CRM is a must-have application today, whether you sell products and/or services, strategic marketing plans or personal pension plans… It’s really the key asset to interact with customers and sales prospects while taking advantage of technology to organize, automate, and synchronize business processes from marketing to sales to customer service.
Social Media – The New First Stop in Customer Service
For decades, the complaint department has been used by cartoonists as the butt of countless jokes. The reasons are obvious; no one enjoys having to make a complaint, and sometimes we have to complain about absurd things. Traditionally, feedback from customers could be given in person, by phone or in written format in a letter or on a comment card. With the advent of technology, we have many other options now for complaining about the service we receive.
CPQ and CRM, a Dynamite Duo
So much of a company’s success lies in the hands of its sales representatives. From closing deals to forging long term relationships, a company’s growth is directly dependent upon its sales team’s success. With that said, it should come as no surprise that to conduct a successful selling campaign, you first have to equip your sales team with the proper tools.
