Anyone who has been involved in product management or creation realizes that the process of product modeling is a complex one. We’ve seen some companies do it perfectly, and others get it completely wrong from the start.

Experienced companies frequently refer to cultural risks as one of the foremost reasons for project failures. I think most of us can agree that every company has a different culture, and even within the overall corporate culture there may be subcultures within offices, departments, floors or work areas. It truly takes an involved, observant individual to dissect and delve into the various corporate cultures around them.