Tag Archive | Cameleon

Beyond the manufacturing boundaries, the future of CPQ


Increasing your overall cart revenue when selling an online insurance policy, reducing churn in the telecommunications industry, and building a quote for a potential client in the middle of nowhere: three different challenges, three different industries, one single solution – A Next Gen Configure Price Quote Solution.

While it is true that configure, price, quote (CPQ) technology was born in the manufacturing industry, today’s CPQ market has evolved and now encompasses other verticals such as the telecommunications, insurance and financial service industries.

Why Configuration is Essential for the Future of the Insurance Industry


Insurance is one of those products that is customized by definition. There is no ‘one size fits all’ approach to buying and selling insurance coverage, whether for health, life, auto or home. Every person, car and house is different, and combined with desired coverage levels, pricing can vary widely. Insurers use a variety of tools and practices to determine what the appropriate cost is for a particular level and type of coverage based on different constraints. However, many insurance salespeople today are still not utilizing a tool that can make an immediate, direct and measurable difference to their bottom line – a configure, price, quote (CPQ) solution.

Creating a Mobile Environment to Upsell More


Selling Power magazine highlighted trends in sales mobility by interviewing Tim Fowler, VP Sales UK at Cameleon Software.

Build vs Buy


“To build or not to build, that is the question!” That may not be an exact quote from Shakespeare, but it definitely brings up a very important point when deciding to implement a CPQ. Not all companies are equals, but depending on the industry or the size of the organization, the temptation to build an in-house CPQ might be strong.

Gartner says Mobile is a Must for 2012


Mobile has gone mad it seems! Gartner recently listed its ‘Top Ten Strategic Technologies for 2012,’ and mobile centric applications and interfaces topped the list. Gartner defines strategic technology as one with the potential for significant impact on the enterprise in the next three years.

Three Steps to Adapting to New Buying Behavior


The current economic recession has brought about a drastic change in today’s consumer buying behaviors. With limited funds and often tight budgets, B2B buying has become more complex than ever before. The complicated way in which consumers make buying decisions is also becoming the norm for business professionals looking to make a purchase. After all every business professional is a consumer. These acts often include constantly comparing prices and researching countless options and reviews of products and services.

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