Tag Archive | Cameleon
Increasing your overall cart revenue when selling an online insurance policy, reducing churn in the telecommunications industry, and building a quote for a potential client in the middle of nowhere: three different challenges, three different industries, one single solution – A Next Gen Configure Price Quote Solution.
While it is true that configure, price, quote (CPQ) technology was born in the manufacturing industry, today’s CPQ market has evolved and now encompasses other verticals such as the telecommunications, insurance and financial service industries.
Insurance is one of those products that is customized by definition. There is no ‘one size fits all’ approach to buying and selling insurance coverage, whether for health, life, auto or home. Every person, car and house is different, and combined with desired coverage levels, pricing can vary widely. Insurers use a variety of tools and practices to determine what the appropriate cost is for a particular level and type of coverage based on different constraints. However, many insurance salespeople today are still not utilizing a tool that can make an immediate, direct and measurable difference to their bottom line – a configure, price, quote (CPQ) solution.
Selling Power magazine highlighted trends in sales mobility by interviewing Tim Fowler, VP Sales UK at Cameleon Software.
“To build or not to build, that is the question!” That may not be an exact quote from Shakespeare, but it definitely brings up a very important point when deciding to implement a CPQ. Not all companies are equals, but depending on the industry or the size of the organization, the temptation to build an in-house CPQ might be strong.
Mobile has gone mad it seems! Gartner recently listed its ‘Top Ten Strategic Technologies for 2012,’ and mobile centric applications and interfaces topped the list. Gartner defines strategic technology as one with the potential for significant impact on the enterprise in the next three years.