Tag Archive | B2C Ecommerce
Ask Not What You Can Do for Your Website, But What Your Website Can do For You
We are all well aware that today’s economy is a challenging one, and sadly enough it does not seem to be changing for the better anytime soon. Between high gas prices and even higher costs of living, society as a whole is in a frenzy to save a dollar here and a quarter there. With all these financial burdens in place, it is no wonder people are hunting down the best deals in town, but driving less to get to them. It seems as though consumers have given up on brick-and-mortar stores, and have handed over their wallets and keys to the fabulous world of online shopping.
What to do when your eCommerce system can’t handle product complexities
Given the competitive nature that many of today current markets have adopted, it has become imperative that businesses find a way to implement customizable offerings, while managing large quantities of product, pricing, and customer information in a time compressed environment to remain successful. But with so many options, eCommerce systems have the potential to get out of hand, and fail to properly handle product complexities.
Expert Confirms Insurance Online Selling Trends
According to Accenture’s Multi-Channel Distribution Insurance Consumer Survey, the internet will grow faster than any other channel when it comes to people looking to purchase or renew their insurance in the next 12 months. The number of those wanting to purchase or renew insurance through the internet was greatest in the United Kingdom where an astounding 70 percent of consumers plan to purchase their insurance online, with only 17 percent reporting they would go through an insurance agent. So what do these fun facts mean for insurance companies?
Mass Customization and the Consumer
Mass Customization and the ConsumerThere is no denying that today’s consumer has demands that are growing at an exponential rate, with no signs of slowing down anytime soon. Not only do consumers want products and services that are tailored to fit their needs, they want them at a good price. With this said, there is only one way businesses can keep up with these demands and that is through mass customization- a trend that can be applied to many industries. Simply put, mass customization is the combination of flexible, custom-made products with the pricing of mass produced goods. It is a way for companies to give every consumer exactly what they want, as long as a superior business process is in place.
eCommerce Selling With a CPQ Solution
In today’s tech savvy world, the internet has become the chosen sales channel for individuals looking to make a purchase, and who can really blame them? With the internet at their finger tips, customers are able to compare options, prices and companies, and then make a purchase at their own discretion with no added pressure from a sales representative, and all with the click of a mouse.
Telco: Ensure Sales Channel Consistency
A broad channel strategy can include e-commerce, call centers, dealers, retail stores and even direct sales. However, going to market across multiple sales channels adds layers of complexity to the business.
