Mobile has gone mad it seems! Gartner recently listed its ‘Top Ten Strategic Technologies for 2012,’ and mobile centric applications and interfaces topped the list. Gartner defines strategic technology as one with the potential for significant impact on the enterprise in the next three years. Continue Reading »
Gartner says Mobile is a Must for 2012
Three Steps to Adapting to New Buying Behavior
The current economic recession has brought about a drastic change in today’s consumer buying behaviors. With limited funds and often tight budgets, B2B buying has become more complex than ever before. The complicated way in which consumers make buying decisions is also becoming the norm for business professionals looking to make a purchase. After all every business professional is a consumer. These acts often include constantly comparing prices and researching countless options and reviews of products and services. Continue Reading »
CPQ and CRM, a Dynamite Duo
So much of a company’s success lies in the hands of its sales representatives. From closing deals to forging long term relationships, a company’s growth is directly dependent upon its sales team’s success. With that said, it should come as no surprise that to conduct a successful selling campaign, you first have to equip your sales team with the proper tools. Continue Reading »
The Impact of Technology on Selling
There is no denying that the world of selling is changing faster than ever. Today, buyer and seller markets are on opposite sides of the spectrum, especially when it comes to corporate and enterprise relationships. Between the latest advances in mobile technology, and the vast tangled web of information we call the internet, facts and data are constantly and easily accessible, and trying to build rapport and create value is becoming more challenging than ever. Continue Reading »
Becoming a Social Enterprise – my post-Dreamforce wrap-up
The closing image as I departed the Moscone Centre to head home
All the booth stands have now been dismantled, and the 42,000 delegates have returned home from San Francisco. The event that was “Dreamforce 2011” has ended, and it is time to consider the lasting memories and lessons learned. Continue Reading »
Building the social enterprise – the view of Eric Schmidt
Eric Schmidt CEO and Executive Chairman of Google
The keynote presentation this afternoon at Dreamforce 2011 in San Francisco has been from Eric Schmidt, the CEO and Executive Chairman of Google. He was interviewed by Marc Benioff, the CEO of Salesforce.com.
During the interview, it became clear that both Google and Salesforce share the same vision for the future of technology – a future that is mobile, global, and social, because “that is the way that people work today”. Continue Reading »
