Gartner predicts a 4.2% growth in IT investments in 2013, highlighting that enterprise software applications and devices (including tablets and smartphones) will be the most impacted items in terms of IT spending. Forrester shares a similar vision and forecasts a 25% increase in SaaS applications spending.
I was recently at the Gartner Customer Strategies Summit in London. This event focused on CRM and how to best leverage their platforms. Once again, it was very interesting to see Gartner stress the importance of CPQ to make the most out of a CRM investment.
It’s a fact: CRM is a must-have application today, whether you sell products and/or services, strategic marketing plans or personal pension plans… It’s really the key asset to interact with customers and sales prospects while taking advantage of technology to organize, automate, and synchronize business processes from marketing to sales to customer service.
It is no secret that smartphones and tablets are essential tools in the everyday life of millions of people. According to a 2012 Google/Ipsos report, in the US, the UK and France, 40% of the population owns a smartphone. New devices such as the iPhone and iPad are now full-fledged sales channels, and their users are just as many potential customers.
A few weeks ago, the Gartner group released two reports of primary importance for the CPQ market. The first one is, of course, their famous MarketScope. This document, is slightly different than the previous years and goes more “in depth” in the evaluation of both the players and the market.
Recently, Marc Benioff, CEO of Salesforce.com, was in Paris promoting his triumphant vision of the “Cloud” as king, and “On Premises” software slowing fading out of the picture.The firm’s tremendous success is already proof of Benioff’s vision.