Product configuration performance and scalability: the need to focus on innovative and proven technologies
To remain competitive in ever-globalizing markets, companies today must multiply and diversify their sales channels, whether they sell to consumers (B2C) or to businesses (B2B). Thanks to new advances in technology and ever-increasing access to high-end software via cloud computing, opportunities to develop online sales channels are constantly on the rise. As are the opportunities to access them—from anywhere— thanks to increasingly intuitive, powerful, and mobile terminals, such as mobile phones, ultraportable laptops, or tablets. And with the innovation of Apple, Google, et. al., who knows what will happen tomorrow?
Web load balancing: a proven technology to improve the performance of Configure, Price, Quote solutions (CPQ)
When choosing a CPQ vendor, an organization needs to be sure that the solution will have the capacity to handle a large number of concurrent users. A CPQ solution which crashes when too many customers are simultaneously configuring their product or service may lead to low satisfaction and decreased customer loyalty rate, revenue loss, and poor brand image.