I was recently at Dreamforce12 in San Francisco. The Salesforce.com user conference was truly an impressive show. And I’m not talking about “impressive” because of the numbers such as 90,000 attendees or $3 billion in revenue forecast for FY 2013. What was also impressive was the messaging of the event that primarily put the emphasis on the social and collaborative business.
This was the key message and, as I was chatting – live, not through Chatter!- with Gene Alvarez, the analyst who has been in charge of the CPQ Market at Gartner for a long time, it seemed obvious that mobility is a growing priority for large organizations looking to improve their overall sales effectiveness, that CPQ is a key asset to achieve this goal and that “social business” is a growing trend.
As a side note, I would point that whether in San Francisco or in Munich a few days ago, salesforce.com leverages the TCS (Touring Club Suisse) (a joint customer) organization’s successful experience in making the enterprise more social and collaborative. But more importantly, this message is very well aligned with our vision and work as we unveiled at DF12 the second generation of our mobile CPQ: Cameleon Touch.
Cameleon Touch enables users to benefit from an intuitive user interface that is optimized for easy navigation on mobile devices, an app that is part of the Cameleon Suite and as such can be quickly and easily deployed on iPad, without coding and of course a social CPQ that enables organizations to interact with their customers not only through Chatter but also with Facebook and other social networks. With Cameleon Touch CPQ, organizations have at their fingertips a solution to configure price quote and close deals anywhere on any device while easily interacting with all stakeholders.
It’s not the future, it’s now. And alongside salesforce.com, Cameleon strives to make social business come true and deliver greater ROI to you and your teams.