It’s only a few weeks after Dreamforce in San Francisco, and here we were again at Cloudforce Munich earlier this week to network with the DACH region customers.

This event welcomed 2,500 attendees—and the momentum of salesforce.com in this region is getting stronger and stronger; the local partner ecosystem is very dynamic as well. Similar to Dreamforce a few weeks ago, the emphasis was primarily on social and collaborative tools to bring businesses to the next level.

Among the local customers sharing their experience of using Salesforce CRM was our customer Touring Club Swiss (TCS), an affiliate of the American Automotive Association (AAA). TCS provides roadside assistance to more than 1.6 million members in Switzerland, offering a wide range of services from travel to insurance.

TCS has been committed to delivering carefree mobility in Switzerland for more than a century. Today, through salesforce.com, TCS is transforming its entire front office for the social era, with new social and cloud apps. TCS plans to consolidate more than 60 apps and introduce new ways to sell, service, and innovate. Hundreds of TCS partners such as travel agencies and garages will be able to connect directly with customers, allowing them to customize promotion offers and generate opportunities to cross-sell and up-sell.

And soon, TCS members will be able to communicate with TCS service reps from any device. To achieve this goal of transforming the selling process and supporting a multichannel strategy, Cameleon CPQ plays a central role. Thank you to Ernest Gmunder & David Spray, for sharing TCS’ ambitions and pointing out how applications like Cameleon CPQ help TCS build a more social and collaborative organization.