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Beyond the manufacturing boundaries, the future of CPQ


Increasing your overall cart revenue when selling an online insurance policy, reducing churn in the telecommunications industry, and building a quote for a potential client in the middle of nowhere: three different challenges, three different industries, one single solution – A Next Gen Configure Price Quote Solution.

While it is true that configure, price, quote (CPQ) technology was born in the manufacturing industry, today’s CPQ market has evolved and now encompasses other verticals such as the telecommunications, insurance and financial service industries.

To address these new industries it is important to first understand each individual market in order to better provide the best-in-class CPQ solution for the specified market needs. Market expertise is key when choosing a CPQ provider that is able to maximize your company’s CPQ investment and get your questions answered throughout the entire course of the project.

Watch this webinar replay : Tips to choosing the right CPQ no matter your industry

You, readers, belong to a wide range of industries. Cameleon Software was among the firsts to offer a CPQ solution outside the boundaries of the manufacturing industry – as well as to address the new needs of manufacturers looking to sell services such as maintenance or rental.

Regardless of if you are looking to configure, price and quote natively on the iPad, reduce the time to market of launching a new complex offering, or increase your sales revenues across all channels, the vendor you’ll choose must be committed to providing you with the latest in CPQ software technology and customer service.

Like Salesforce.com CEO Mark Benioff warned business professionals to “beware the false cloud”, I would like to offer my own warning, “beware the false vertical CPQ experts.”

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About Sylvie Rougé

As VP Product Marketing, I am the head of Cameleon Software Product Marketing department in charge of coordinating a team of Product Managers and Webdesigners. My responsibilities include putting together a product plan/budget according to customers needs, defining product specifications, coordinating R&D, validating development and producing product-related documentation. Follow me on Twitter @CameleonSw

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