The way telecommunications providers sell their products and services is evolving rapidly. We are actually to the point where People today are using their existing cell phones in order to buy new ones. The services available are also more complex than ever before, with tiered data structures, bundles of minutes and texts, insurance coverage, Wi-Fi tethering and hot spots, and other available options.

At the same time, the way that people are buying has changed. Providers have to offer robust sales channels including eCommerce sites, telephone sales and brick and mortar stores in order to satisfy the way different demographics want to shop. Often people want to research the phone, plan or provider online and by talking with friends and colleagues, then go into the store to make their purchase. Or they may go to the store to get the look and feel of the handsets, then order online or by phone later.

With nearly every American now owning a mobile phone, there is little growth to be had from new subscribers, so carriers need to focus on holding onto current customers and finding ways to make those customers more valuable to the company. One way to help achieve both of these goals is to utilize CPQ solutions.

A CPQ is used in the telecommunications industry to help both salespeople and customers identify needs, select options and provide a reliable, accurate price quote and order. The next generation CPQ also empower the product marketing teams as  they can be used to launch new offers faster, update product and service information as well as pricing and promotions across all sales channels simultaneously, ensuring that customers receive the same information in a store as they do online, over the phone or even at a reseller. The most advanced offerings also can be used on mobile devices such as smartphones and tablets, meaning you can buy and sell anywhere with an internet connection.

When using a configure, price, quote (CPQ) solution, the user knows immediately which products and services are compatible with one another due to the fact that the system simply will not allow you to create a configuration that is not compatible. This reduces errors dramatically. The system also will determine what discounts or promotions you qualify for, and create an accurate quote for final approval and order.

The world of sales is becoming more complex, but thankfully technology is helping to simplify the process for everyone involved.

To learn more about improving sales in the telecommunications industry, visit our website.