Until recently, product configurators were only considered appropriate for the manufacturing industry to improve configured-to-order sales operations. However, as featured Gartner analyst Gene Alvarez points out in this webinar, the newest generation of configurators is now appropriate for a much wider range of industries, including those that provide customized services rather than only physical products.
“An increasingly large number of companies are beginning to offer solutions, which combine physical products with services, rather than just products or services,” commented Alvarez. “The heightened complexity this adds makes the use of an advanced product configurator extremely beneficial.”
This webinar focuses on the challenges current configure price quote (CPQ) solutions are facing. Jacques Soumeillan, Cameleon Software’s CEO, explains what a next gen product configurator should be and why it is now time for brand new solutions for specific new services markets. This new generation of configurators must enable end users – mainly in sales and marketing departments – to bypass IT teams to create new offers, update pricing, promotions and products and easily sell complex product and service combinations.
“It is important for this new generation of configurators to bring business users into the process and reduce reliance on the IT department,” continued Alvarez.
Jacques Soumeillan concluded, “We believe Cameleon’s software does this by enabling a wide variety of companies to improve the effectiveness of their sales and marketing activities while reducing costs, product time-to-market and quote-to-order cycles.”
