Often marketing teams have a hard time defining new offers and updating and deploying them across all sales channels. They need to ensure consistency across online, phone and in-person channels, and ensure everyone is up to date with the latest offerings. These issues are even more apparent when talking about custom-made products or personalized offerings sold via a product configurator software system.
Marketers and product managers need to deliver more solutions to sales channels, which may include billions of possible combinations between options and variants of products and services. They have to define rules and constraints to build a solution depending on many possible scenarios. They also have to manage pricing and promotions accordingly which can represent hundreds of thousands of pricing lines. They have to elaborate different sales dialogs for the different channels and geographic areas.
Some of the problems these players face include:
- Taking too much time to create and update offers
- Product launches and maintenance costs being too high
- Implementation constraints stifling marketing creativity
- Marketing toolkit not being consistent across channels
To succeed in this complex mission, marketers need a solution made for business users, a product designer, allowing them to manage a single, collaborative repository for products, prices and channel data where tasks can be allocated to different contributors according to their individual expertise and responsibilities.
The user interface of the solution should let users drag and drop to create inconsistency relationships between products, and utilize an advanced graphical environment dedicated to individual product teams, who can carry out a product configuration process using a tree diagram in only a few clicks. Reusable offer modules should additionally be created, and existing offers should be duplicated to build new ones.
